This article first appeared and originally published at\u00a0https:\/\/blogs.oracle.com\/startup\/post\/sustainable-startups<\/a><\/em>.<\/p>\n\n\n\n

\u201cWhat you do makes a difference, and you have to decide what kind of difference you want to make,\u201d said Dr. Jane Goodall. <\/p>\n\n\n\n

From high tech waste management solutions to tools that make the making of consumer products more ethical, startups are innovating solutions for a greener future. To empower their sustainable solutions, many tap into the benefits of Oracle for Startups to gain exposure, more customers, and stronger infrastructure. <\/p>\n\n\n\n

Startups and enterprises working together can help the business world lead the change toward greater sustainability. While some businesses are naturally greener than others (and not all of them are focused on combating climate change), every company can make adjustments to reduce its carbon footprint or mitigate negative environmental effects. <\/p>\n\n\n\n

If everyone makes small changes, they end up making a big difference, or as Sir David Attenborough puts it: “If working apart, we are forces powerful enough to destabilize our planet, surely working together we are powerful enough to save it.”<\/p>\n\n\n\n

This Earth Day, we\u2019re celebrating how some of the more eco-focused members of Oracle for Startups help other businesses make a positive impact on the planet. <\/p>\n\n\n\n

Waste not, want not<\/h2>\n\n\n\n

One of the simplest ways to make a positive impact is to waste less. Startups help other businesses minimize waste and maximize efficiency in several ways. 
Complete Intelligence, for example, uses AI and strong predictive analytics to help companies waste less \u2013 whether that\u2019s materials, time, or money.  “It might not be as intuitive a sustainability play as, say, building solar panels, but it is important nonetheless,\u201d said analyst Jeremy Cox in a report about the startups bringing sustainability to energy and utilities.<\/a><\/p>\n\n\n\n

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