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The Trust Gap: Why Corporate Finance is Poised to Lead the AI Revolution

The Trust Gap: Why Corporate Finance is Poised to Lead the AI Revolution

The narrative around Artificial Intelligence has been dominated by two extremes: utopian hype and dystopian fear. The newly released 2025 Edelman Trust Barometer Flash Poll confirms that we have reached a critical crossroads. While developing markets like China and Brazil are rushing to embrace AI, corporate users in the developed seem to want to hit the brakes.

In the United States, respondents are now nearly three times as likely to reject the growing use of AI as they are to embrace it (49% reject vs. 17% embrace).

For corporate leaders, this signals a dangerous disconnect. The technology is ready, but the workforce is resistant. However, buried within the data is a signal that Corporate Finance is uniquely positioned to bridge this gap. While the general population pulls back, the finance remains one of the few jobs where enthusiasm still outweighs rejection.

The Finance Exception

While the general population pulls back, finance stands out as a rare beacon of optimism. The Edelman data reveals that 43% of finance employees embrace AI, compared to only 25% who reject it.

This +18 point net enthusiasm gap is significant. In fact, finance is the only function aside from technology where enthusiastic adopters significantly outnumber rejecters. 

For corporate leaders, this statistic is a green light. It suggests that finance teams are not just ready for “Real AI“—they are actively waiting for it. The resistance often seen in other departments does not hold the same weight in finance, likely because the leap from structured financial models to AI-driven forecasting is an evolution, not a replacement.

The “Black Box” Problem

The resistance to AI isn’t primarily about the fear of automation; it is a crisis of trust. The Edelman report highlights that trust in AI lags significantly behind trust in the technology sector as a whole. People do not reject innovation; they reject what they do not understand.

This is where the concept of “Hype AI” fails and “Real AI” succeeds. Hype AI asks users to blindly trust a black box. Real AI – specifically the Judgmental AI we advocate for in corporate finance – invites users to interrogate the data.

Edelman’s survey proves this point: Knowledge and trust are the top drivers of enthusiasm. Simply feeling “informed” about AI boosts the likelihood of enthusiastic adoption by over 17%. When employees understand how the machine reached its conclusion, resistance fades.

Complexity as the Gateway to Trust

One of the most profound findings in the 2025 report is the relationship between complexity and trust. When AI is used to simplify complex ideas and processes, trust skyrockets.

In the US, employees who say AI helped them understand complex ideas were 37 points more likely to trust the technology (58% vs. 21%).

This validates the shift toward Judgmental AI in corporate finance. The goal is not to have an algorithm silently process a budget or audit a ledger in the background. The goal is to use AI to help a CFO easily understand where a variance occurred or what path a revenue or expense line is likely to take without the time consuming process of manual reforecasting.

When AI acts as a tool for clarity rather than a replacement for thought, finance can stay in control, not be displaced by algorithms.

Moving From “Replacement” to “Transformation”

The fear that AI adoption is stalled by job insecurity is a half-truth. The Edelman data shows that merely assuring employees their jobs are safe does surprisingly little to boost enthusiasm (26% embrace rate).

However, when the narrative shifts to job transformation – specifically, how AI helps an employee do their current job better – enthusiasm nearly doubles (43%).

This reinforces the strategy of Cognitive Collaboration. The most successful finance teams aren’t using AI to cut heads; they are using it to cut through the noise. They are deploying tools like AuditFlow and BudgetFlow not to automate the finance professional out of existence, but to automate the drudgery so the professional can focus on high-value judgment.

The Way Forward: Experience Over Mandates

The data is clear: You cannot mandate trust. In fact, among those who already distrust AI, 67% feel it is being “forced” upon them.

To bridge the trust gap, organizations must move beyond top-down directives and focus on personal, hands-on experience. “Personal experience” and “peer influence” are the only consistently trusted vectors for AI adoption.

For Corporate Finance, the path forward is practical, not theoretical. Stop talking about the “future of AI” and start demonstrating the present value of efficiency. When a finance team member sees personally that an AI tool can reduce a week-long budgeting cycle to a few hours while improving accuracy, they don’t just adopt the technology. They trust it.

Learn more about how AuditFlow and BudgetFlow can bring Cognitive Collaboration to your corporate finance organization:

More about the Edelman Trust Barometer here: https://www.edelman.com/trust/2025/trust-barometer/flash-poll-trust-artifical-intelligence


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Weekly Outlook: Nov 24, 2025

Weekly Outlook: Nov 24, 2025

The market is shifting from a monolithic “soft landing” narrative to a story of stark divergence. Capital is no longer flowing indiscriminately; it is becoming highly selective, punishing assets tied to fading geopolitical risks while rewarding secular growth themes. This decoupling suggests investors are actively rotating out of the “war premium” trade and positioning for a year-end technology push, effectively bifurcating the market into clear winners and losers.

The Geopolitical Reset: Crude Oil

CI Markets forecasts a move lower for Crude Oil Futures (CL=F). This downward trajectory reflects a rapid unwinding of the geopolitical risk premium that has supported energy prices for months. With the narrative shifting toward potential de-escalation in the Russia-Ukraine conflict, the market is aggressively pricing out supply disruption fears. This is a structural repricing, signaling that investors view the “peace dividend” as a bearish catalyst for the energy complex, overriding even the typical sector rotation that occurs late in the year.

The Secular Leader: Nasdaq Composite

CI Markets forecasts a move higher for the Nasdaq Composite (^IXIC). Despite the noise surrounding valuation concerns and “AI bubble” debates, the index remains the preferred destination for liquidity. This forecast indicates that the market is looking past immediate volatility to focus on year-end seasonality and “bullish December signals.” By shrugging off the weakness in the energy sector, the Nasdaq is asserting its role as the primary vehicle for growth, driven by renewed optimism around interest rates and the continued resilience of the semiconductor trade.

 

The Economic Crossroads: Industrials

CI Markets forecasts continued volatility for the Industrial Select Sector SPDR Fund (XLI). Unlike the clear directional signals in energy and tech, the industrial sector is caught in a tug-of-war between falling input costs (cheaper oil) and uncertain global demand. This forecast for “choppy” price action suggests the sector is currently the market’s “wait and see” trade. It serves as a barometer for the broader economy, unable to fully participate in the growth rally until there is greater clarity on the trajectory of industrial output and global trade flows.

Conclusion

The divergence between a bullish Nasdaq and a bearish oil market is not a contradiction; it is a rational re-pricing of risk. The market is effectively shedding its inflation hedges to double down on secular growth, leaving cyclical middles like industrials in limbo. This suggests the dominant theme for the week will be a rotation away from commodity-driven volatility and toward the comparative stability of the technology sector, as investors position themselves for a strong finish to the year.


The content presented in this note is for informational purposes only and should not be construed as investment, financial, or trading advice. This analysis is generated from the output of Complete Intelligence’s proprietary artificial intelligence platform and does not constitute a personal recommendation. You should not base any investment decision solely on this material. Please consult with a qualified financial professional before making any investment decisions. Complete Intelligence is not liable for any actions taken based on the information provided herein.

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Nvidia Delivers

Nvidia Delivers

https://www.bfm.my/content/podcast/nvidia-delivers-all-is-good-in-the-tech-space

Nvidia results were better than expected, much to the relief of markets as there were concerns over an AI bubble. We ask Tony Nash, CEO, Complete Intelligence for his first impressions of the results whilst asking if there are other tech names like Broadcom and Coreweave are also buy ideas.

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Weekly Outlook: Nov 17, 2025

Weekly Outlook: Nov 17, 2025

The market is no longer just pricing in a US soft landing; it is actively positioning for its second-order effects. With the Federal Reserve’s dovish pivot now a consensus-driving assumption, the next trade appears to be a classic rotation into high-beta, pro-cyclical assets. These are the assets most leveraged to the consequences of a post-hike Fed: a structurally weaker dollar, a rebound in global manufacturing, and a new wave of reflation.

The Cyclical Core: Copper

CI Markets forecasts a move higher for Copper (HG=F). This is not just a passive signal; it is the market’s primary bet on a global industrial cycle recovery. A dovish Fed implies a weaker US dollar, which serves to lower the cost of commodities for foreign buyers. “Dr. Copper” is the purest expression of this thesis, signaling that investors are now front-running the expected rebound in global manufacturing and construction, a trade that has been dormant for over a year.

The Monetary Multiplier: Silver

CI Markets forecasts a move higher for the iShares Silver Trust (SLV). Silver is a unique asset, acting as a high-beta version of both growth and inflation. Unlike gold, which is primarily a monetary hedge, silver possesses a dual mandate: it is a critical industrial metal (benefiting from the HG=F growth thesis) and a precious metal (benefiting from the inflationary side-effects of that growth). A rally in SLV confirms the market is pricing in both factors simultaneously, making it a leveraged vehicle for the entire reflation theme.

Emerging Markets

CI Markets forecasts a move higher for the iShares MSCI Emerging Markets ETF (EEM). This is where the capital flow becomes undeniable. Emerging market economies are the quintessential “high-beta” play on the global cycle. They are a) major commodity producers, b) major industrial centers, and c) the most direct beneficiaries of a weakening U.S. dollar, which eases their financial conditions. The forecast for a rally in EEM shows that capital is flowing out of crowded, “safe” U.S. markets and into these higher-growth assets to capture the next phase of the rally.

Conclusion

The simultaneous, positive forecasts for copper, silver, and emerging markets are not a coincidence. They represent a sophisticated and unified rotation. The market has moved past the US-centric “soft landing” and is now aggressively positioning for its global consequences. This is a classic “catch-up” trade, and it suggests the dominant theme for the week will be a broad-based, high-beta hunt for reflation.


The content presented in this note is for informational purposes only and should not be construed as investment, financial, or trading advice. This analysis is generated from the output of Complete Intelligence’s proprietary artificial intelligence platform and does not constitute a personal recommendation. You should not base any investment decision solely on this material. Please consult with a qualified financial professional before making any investment decisions. Complete Intelligence is not liable for any actions taken based on the information provided herein.

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Weekly Outlook: Nov 10, 2025

Weekly Outlook: Nov 10, 2025

The key takeaway this week is the market’s cautious pause, driven by two factors: a lack of new economic data and a healthy pause in high-flying tech stocks. With the ongoing government shutdown delaying key reports on inflation and jobs, investors are “flying blind.” This data blackout, combined with weak consumer sentiment and profit-taking in the AI sector, is leading to a marginally negative trend as the market waits for a clearer picture.

A Measured Cooling in Tech Stocks

The CI Markets platform forecasts a negative short-term move for Nvidia (NVDA), which has been the poster child for the market’s AI-driven rally. This appears to be a necessary and rational cooling, not a sign of a crash. After a massive run-up, investors are reassessing valuations. This profit-taking in the market’s leaders is a primary factor weighing on broader sentiment.

Broad Market Seeks Direction

The forecast for the S&P 500 (GSPC) is also negative, reflecting the market’s cautious, wait-and-see approach. The sell-off into the close on Friday suggests that, in the absence of positive data, the path of least resistance is a mild downward drift. This trend is being driven by the combined uncertainty from the tech correction, weak private consumer sentiment data, and the data blackout from the government shutdown.

A Hedge Against Uncertainty

CI Markets forecasts upward pressure on Gold (GC=F). This is a typical market reaction to uncertainty. With investors flying blind without the official jobs and inflation data, many are moving some capital into hard assets like gold. This is a common defensive position, acting as a hedge until the government reopens and provides a clearer economic picture.

Conclusion

The market’s current negative trend seems to be a logical pause, not a panic. The combination of a tech-led profit-taking cycle and a government-induced data blackout makes it difficult for investors to commit new capital. This cautious sentiment is likely to persist, but it could change quickly. If the government shutdown ends and the delayed economic data starts to paint a more positive picture, this trend could reverse.


The content presented in this note is for informational purposes only and should not be construed as investment, financial, or trading advice. This analysis is generated from the output of Complete Intelligence’s proprietary artificial intelligence platform and does not constitute a personal recommendation. You should not base any investment decision solely on this material. Please consult with a qualified financial professional before making any investment decisions. Complete Intelligence is not liable for any actions taken based on the information provided herein.

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Audio and Podcasts

Watch US Job Numbers Closely

Watch US Job Numbers Closely

https://www.bfm.my/content/podcast/watch-us-job-numbers-closely

Although US ADP employment data shows job creation, how accurate are the numbers? Tony Nash, CEO, Complete Intelligence gives us his perspective while we also look at ISM PMI results and the impact of the longest US government shutdown in history.

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Weekly Outlook: Nov 3, 2025

Weekly Outlook: Nov 3, 2025

The key takeaway this week is the market’s “pro-trade” rally, unlocked by a constructive week of diplomacy. The successful Trump-Xi and Trump-Takaichi meetings are signaling a new phase of global growth, which is fueling a rally in Japanese equities. This new trade is also increasing the demand for US Dollars to facilitate it, strengthening the DXY.

The Dollar Rises on Pro-Trade Demand

The CI Markets platform forecasts a move higher for the US Dollar Index (DXY). This is not a “risk-off” signal, but a “pro-trade” one. A detente between the US and its large trading partners (China and Japan) is set to increase global trade. As that trade is primarily settled in dollars, we are seeing an increased demand for the currency, pushing its value higher.

Japanese Equities Rally on Alliance

The platform forecasts a move higher for Japan’s Nikkei 225 index (N225). This is a direct, positive reaction to the successful Trump-Takaichi meeting. The strengthening of the US-Japan alliance and new agreements on economic security are being seen as a major tailwind for the Japanese economy, causing global investors to buy Japanese stocks.

Oil Rises on Supply Shock

CI Markets also forecasts a move higher for crude oil (CL=F). This trend is running counter to the main pro-trade narrative and is driven by a separate, supply-side force. The noose is tightening on Russian crude supplies as US sanctions begin to stick, pulling barrels off the market and creating an energy squeeze even as the global growth story improves.

Conclusion

The market is in a “pro-trade” rally, but it must also contend with an unrelated energy shock. The constructive geopolitical meetings are fueling optimism, which is seen in the rising Nikkei 225. This new trade activity is, in turn, driving up demand for the US Dollar. The wildcard remains crude oil, which is rising on its own supply-side factors and adding a complicated inflationary pressure to the new growth story.


The content presented in this note is for informational purposes only and should not be construed as investment, financial, or trading advice. This analysis is generated from the output of Complete Intelligence’s proprietary artificial intelligence platform and does not constitute a personal recommendation. You should not base any investment decision solely on this material. Please consult with a qualified financial professional before making any investment decisions. Complete Intelligence is not liable for any actions taken based on the information provided herein.

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Newsletter

Weekly Outlook: Oct 27, 2025

Weekly Outlook: October 27, 2025

The key takeaway this week is the market’s full-throated “risk-on” rally, ignited by a cooler-than-expected inflation report. This has solidified expectations for a Federal Reserve rate cut, sending tech stocks soaring and bond yields falling. The rally is supported by both this Fed tailwind and surprisingly strong corporate earnings.

Tech Stocks Lead the Charge

The CI Markets platform forecasts a positive trend for the tech-heavy NASDAQ 100 (NDX). This sector is the primary beneficiary of the new interest rate outlook, as lower rates boost the valuations of growth stocks. With the market surging into the close on Friday and a heavy slate of major tech earnings this week, all eyes are on the NDX to lead the market higher.

Fundamental Strength in the “Real Economy”

This rally is not just about rate-sensitive tech. The CI Markets platform also forecasts a positive trend for Ford (F), which soared over 12% on Friday after posting strong earnings. This shows that the rally is also being driven by fundamental corporate strength. Investor confidence in the health of the U.S. consumer and manufacturing sector is clearly growing, providing a solid foundation for the market’s new highs.

The Bond Market Provides the Fuel

CI Markets forecasts a move lower for the 10-Year Treasury Note Yield (TNX). This is the underlying engine for the entire equity rally. The bond market’s decisive reaction to last week’s tame inflation data—pushing yields down—is the mechanism that makes stocks more attractive. This forecast confirms the market’s strong conviction that the Fed has a clear path to cut rates.

Conclusion

The Federal Reserve has effectively given investors a green light. The alignment of falling bond yields (TNX), a surging tech sector (NDX), and fundamental strength in the real economy (F) creates a powerful bullish narrative. The market is no longer pricing in fear; it is actively pricing in a new cycle of growth, backed by both strong corporate performance and expected monetary easing.


The content presented in this note is for informational purposes only and should not be construed as investment, financial, or trading advice. This analysis is generated from the output of Complete Intelligence’s proprietary artificial intelligence platform and does not constitute a personal recommendation. You should not base any investment decision solely on this material. Please consult with a qualified financial professional before making any investment decisions. Complete Intelligence is not liable for any actions taken based on the information provided herein.

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Corporate Finance Blog

Beyond Automation: The Rise of Judgmental AI in Corporate Finance

Beyond Automation: The Rise of Judgmental AI in Corporate Finance

For more than a decade, corporate finance teams have invested heavily in automation. Reporting is faster, reconciliations are cleaner, and budgets can be produced at a fraction of the time they once required. Yet despite all these advances, decision quality often remains inconsistent. Missed forecasts, reactive cost controls, and unclear capital priorities persist. The problem is not a lack of data or tools. It is that automation has optimized the mechanics of finance, not the judgment that drives it.

Finance leaders make critical trade-offs under uncertainty every day: when to hedge, when to defer investment, how to balance liquidity against opportunity. These are not tasks that can be fully automated. They require structured judgment supported by evidence. The next frontier for finance technology is not to replace human reasoning, but to augment it. This is the domain of what can be called Judgmental AI.

AI as Judgment Support

Judgmental AI is designed to enhance the way people think and decide. It combines machine learning, behavioral analytics, and scenario modeling to evaluate the assumptions behind financial decisions. Traditional automation executes predefined rules. Judgmental AI challenges them.

For example, models can detect overconfidence or recency bias in forecasts. They can stress-test capital plans under alternative economic scenarios rather than assuming a single base case. They can identify whether the same assumptions that drove previous variance errors are reappearing in current plans. Instead of simply producing numbers, these systems evaluate the credibility of the thinking behind them.

The result is a shift from hindsight to foresight. Finance teams move from explaining what happened to understanding how decisions might perform under uncertainty. This is not about surrendering judgment to algorithms. It is about expanding the decision space that humans can evaluate.

Case Example: Confidence Scoring in Forecasts

Consider a CFO who wants to understand the reliability of a revenue forecast. A machine learning system can analyze years of historical data to estimate how accurate similar projections have been under comparable conditions. It can assess volatility in input variables, such as demand fluctuations or cost assumptions, and generate a “confidence score” for each forecast line.

When these results are presented to leadership, the discussion changes. Executives are no longer debating whether the revenue number should be higher or lower. They are examining why the model assigns a lower confidence score to a specific business unit, or why certain assumptions create more uncertainty than others. The conversation becomes about managing risk rather than defending numbers.

This approach creates accountability. It also builds resilience, as teams begin to view uncertainty not as an error to be eliminated but as a parameter to be managed.

Organizational Impact: From Data Producers to Decision Modelers

As AI becomes embedded in finance, the skills required of analysts and managers will change. The most valuable teams will not be those that simply generate accurate reports, but those that can interpret and challenge AI-driven insights. Analysts will need to understand model assumptions, evaluate uncertainty, and translate probabilistic outputs into actionable recommendations.

This shift also requires cultural change. Organizations must encourage what can be called “co-judgment,” where humans and AI collaborate on financial reasoning. Trust is built through transparency. Finance teams should know how models generate results, what data they use, and how they measure reliability. Clear governance and documentation will ensure compliance while maintaining confidence in AI-assisted decisions.

The ultimate goal is to elevate finance from a transactional function to a cognitive one, where every decision is informed by data but guided by human purpose.

The Age of Cognitive Collaboration

Automation solved the efficiency problem in finance. Judgmental AI addresses the effectiveness problem. The future of corporate finance lies not in automating decisions, but in improving their quality.

The organizations that thrive in the coming decade will not be those that move the fastest, but those that decide the wisest. They will use AI not as a replacement for human intelligence, but as a multiplier of it. Judgmental AI gives finance leaders the ability to see further, evaluate risk more precisely, and act with greater confidence.

The most important evolution in corporate finance is already underway: the partnership between human judgment and machine intelligence. The firms that master this collaboration will define the next era of financial leadership.

Learn more about how AuditFlow and BudgetFlow can bring Cognitive Collaboration to your corporate finance organization:

https://completeintel.com/auditflow/

https://completeintel.com/budgetflow/


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All About AI Bubbles & Overheating Gold

All About AI Bubbles & Overheating Gold

https://www.bfm.my/content/podcast/all-about-ai-bubbles-and-overheating-gold

Wall Street reacted negatively overnight as earnings season gets underway with Q3 earnings being released. Meanwhile, gold has fallen more than 6% in the past 5 days, after chalking up all-time highs. Tony Nash, CEO, Complete Intelligence, analyses the latest price movements for opportunities.